Discover how to enhance your GRC strategy by using behavior science to influence behavior, manage risks, and drive Principled Performance in our latest collaboration with Ogilvy. OCEG Founder, Scott Mitchell and Ogilvy vice chair, Rory Sutherland will have a freewheeling conversation about behavior science, GRC and Principled Performance.
Join us for a free-wheeling conversation with Rory Sutherland, the Vice Chairman of Ogilvy UK and a maverick thinker in advertising and behavioral economics. In this thought-provoking discussion, Sutherland challenges traditional approaches to business and risk management, offering fresh perspectives that will transform how you view decision-making in your organization.
Key Highlights:
- Discover why focusing solely on urgent tasks might be sabotaging your long-term success
- Uncover the hidden dangers of over-optimization and how it could be stifling innovation in your company
- Learn about "ergodicity" and why it's crucial for making better strategic decisions
- Explore the limitations of quantitative models and why human psychology matters more than you think
- Find out how fostering psychological safety can lead to better performance and creativity in your team
Sutherland's unique insights blend cutting-edge behavioral science with real-world business acumen, providing a fresh lens through which to view your organization's challenges. Whether you're a risk manager, business leader, or simply curious about human behavior in the corporate world, this conversation promises to challenge your assumptions and inspire new ways of thinking.
Don't miss this opportunity to gain invaluable insights from one of the most innovative minds in the industry. Tune in and prepare to have your perspective on business and risk management forever changed!
00:00 The Urgent vs. the Important
04:00 The Dangers of Optimization and the Importance of Marketing
08:36 The Risk-Utility Trade-off and the Barbell Approach
11:42 The Fragility of Narrow Optimization and the Value of Consumer Behavior
15:26 The Limitations of Measurement and the Critique of Scientism
20:29 The Importance of Error Correction and the Critique of Bayesian Reasoning
23:47 Ordinal vs. Cardinal Value and the Consumer Surplus
29:23 The Asymmetry of Value and the Challenges of Proving a Negative
32:09 The Pitfalls of Quantification and the Importance of Context
35:01 The Role of AI in Decision-making and the Need for Human Judgment
38:06 Differentiation and Maximizing Fortune
40:33 The Ethics of Nudging
43:14 The Tick Box Checkbox Mentality
46:02 Efficiency vs. Unattractiveness
53:07 Successful Nudges and Regret
01:11:55 The Power of Persuasion and Charm
01:19:36 The Importance of Psychological Safety
01:23:43 The Dangers of Over-Control and the Need for Forgiveness
